Digital Marketing

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With e-commerce and online business strengthening its roots in industries across the globe, Digital Marketing is getting enhanced attention. Digital Marketing is an umbrella term for all the activities undertaken by small and medium enterprises as well as the start-ups and established corporate houses with an objective to upswing their sales. This is highly sales-oriented method with targeted and measureable marketing of products or services employing digital technologies. Activities performed are specifically aimed at converting leads into customers.
MobyOtta provides highly professional Digital Marketing services with an objective of building market base for the clients. We promote the products using the many formats of electronic media. Our services help in creating brand value of your firm and enhancing presence in internet marketing field.
We adopt a multipronged approach that not only involves providing forms of promotion or advertisement but also includes tracking the market responses. We consistently work with the view to keep analysing:

  • What the customers are viewing?
  • What is the frequency?
  • What content works and what doesn’t work?

Modes of Digital Marketing:

Various means are employed for achieving the best results of digital marketing. Among the most prevalent are SEO, SEM and SMO.

SEO (Search Engine Optimization)

Search Engine Optimization is the process of attracting web traffic to an intended website with the help of leading search engines such as Google, Bing and Yahoo. The search engines show primary search results based on the ranking of the websites. Ranking of the web pages depends on the relevancy of the search keywords to the content uploaded on that website. The results of the search one gets are unpaid. The unpaid results are called natural or organic or sometimes “earned” results.
The principal aim behind search optimization is to attract visitors to a particular website. Listing in the top ten search results, or for that matter, the top three are mostly likely to attract visitors who in turn could be potential customers. The major techniques adopted for increasing page ranking are:

  • Indexing
  • Preventing crawling
  • Increasing prominence

SEM (Search Engine Marketing)

Search Engine Marketing involves the well-planned use of search engine optimization. SEM is a kind of internet marketing with an aim to increase search engine page rankings. In other words, SEM is the marketing of products or services on leading search engines like Google, Yahoo and Bing with the targeted use of search engine optimization. The process may involve rewriting web content or changing site architecture for increasing page rank in search results.

SMO (Social Media Optimization)

Social Media Optimization is the process of promoting or generating publicity for brands, events, or products through the social media outlets and communities. Facebook, Twitter, Google+, News & Entertainment portals, Linkedin, YouTube and several others are the leading social media outlets for SMO. Effective use of social media outlets can effectively turn the tide in favour of your website’s search optimization needs.
Professionals at MobyoOtta make the best use of SEO, SMO and SEM digital marketing tools to come up with the best results for clients. Apart from employing the widely used forms of marketing, as aforementioned, the professionals also make use of:

  • Text messaging
  • Mobile instant messaging
  • Podcasts
  • Mobile messaging apps
  • Digital television
  • Electronic billboards
  • Radio Channels, etc.

MobyOtta combines a complete package of digital marketing techniques to help the clients reach their targeted audience. We leave no stones unturned in meeting the digital marketing expectations of clients. All the imperatives and finer nuances of online marketing and advertisement are given optimum attention to help clients achieve their business objectives.